The present Anti‑Money Laundering (AML) Policy governs all activities on the 7u7 platform. It sets out the company’s obligations to prevent money laundering and the financing of terrorism, defines customer due diligence, transaction monitoring, record‑keeping, and cooperation with authorities, and applies to every account, device, and payment method used to access 7u7 services.
7u7 operates under applicable AML/CFT laws and adopts a risk‑based approach consistent with internationally recognised standards. The policy requires ongoing assessment of customer risk, source of funds, and the purpose of activity, with proportional controls based on risk level. Personal data collected for AML purposes is handled in accordance with the Privacy Policy and relevant data protection laws.
Customer due diligence (CDD) is performed for all users. Standard Verification is triggered in the following circumstances or combinations thereof:
Until verification is completed, certain account capabilities may be restricted, including withdrawal rights, in accordance with applicable laws and internal risk assessment.
The minimum data set collected for identity verification includes: full name, date of birth, nationality, permanent residential address, and an identification number. The company requires the following documentation unless an alternative is approved under policy:
Additional documents may be requested where necessary to complete the verification process. Acceptable supplementary items include:(i) a secondary government‑issued ID (driver’s license, national ID), (ii) photographs of the user with an open passport or identity document against the user’s face, and (iii) a photo of the payment instrument used (with readable owner name and expiry). In all cases, information must be legible and match the user’s account details.
7u7 may require documentation demonstrating the actual source of funds used for gaming activities. Acceptable evidence includes: payslips or salary/Director remuneration, dividends, pension payments; bank statements showing regular inbound funds from identifiable sources; trust deeds confirming entitlement to funds; and dated proof of awards or payments. Documents must clearly establish ownership of funds and their legitimate origin. Incomplete, inconsistent, or unverifiable sources may be rejected and may delay or restrict service access.
Anonymous or nominal accounts are not permitted. If identity cannot be established or is found to be inconsistent, the account shall be closed, withdrawals and deposits handled in accordance with regulatory requirements, and any remaining balance may be returned to the source of funds where feasible. The company shall identify linked or related accounts and may cancel additional accounts or roles under the same user to prevent circumvention of the safeguards. Winnings obtained through multiple or linked accounts may be cancelled and deposits returned to the originating payment instrument or to the source of funds, as appropriate and lawful.
7u7 applies a risk‑based approach to PEPs and their family members or associates. Should a user be identified as a PEP or a family member/associate thereof, enhanced due diligence is applied and the account may be subject to additional verification or restrictions. The company reserves the right to refuse services to PEPs or terminate existing relationships in accordance with applicable law and regulatory obligations. If a PEP status is identified, the remaining balance shall be returned in compliance with regulatory requirements.
All account activity is subject to ongoing monitoring for suspicious patterns and indicators. Examples of suspicious indicators include: unusual or rapid deposit activity; use of multiple payment methods in a short period; inconsistent geolocation data; device‑ID mismatches; and avoidance of verification steps. When suspicious activity is detected, the matter is escalated to the compliance/antifraud function for assessment and appropriate action, which may include temporary restrictions, further verification, or reporting to competent authorities as required by law.
All deposits and withdrawals must comply with internal controls. If a payment card is used, the cardholder name must match the 7u7 account holder. If an electronic wallet is used, the wallet email must correspond to the user’s registered email. Withdrawals must be directed to the payment instrument that provided the funds where possible, and 7u7 shall not credit funds to an instrument belonging to a third party. 7u7 does not accept payments from anonymous payment instruments, and deposits from such instruments shall be rejected or reversed, in compliance with applicable law.
Documentation and data obtained under this Policy, including verification data, transaction records, and supporting evidence, are retained securely and stored in accordance with applicable AML/CFT laws and data protection obligations. The retention period is a minimum of five years after account closure or longer if required by law. Data may be shared with regulators, law enforcement, or other authorities in connection with AML/CFT compliance and legal proceedings, subject to the Privacy Policy and governing data protection laws.
7u7 may modify this AML Policy at any time. Material changes will be communicated to users via account notices and other lawful channels. Continued use of the 7u7 platform after changes become effective constitutes acceptance of the updated policy. New customers subscribe to the current policy upon registration and during ongoing use.
All users must be at least eighteen (18) years of age and comply with applicable laws. This AML Policy supplements, and in the event of conflict supersedes, any inconsistent provisions in Terms and Conditions or KYC documentation. Non‑compliance may result in restricted access, account termination, and forfeiture of funds as permitted by law.
